The Fashion, Friendship, and Feminism of The Bold Type

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We love The Bold Type  because it doesn’t hide its femininity.

Unlike a lot of other shows and movies, this one does not portray liking fashion and makeup and manicures as a weakness.

Rather, The Bold Type uses classically feminine ideas as a vessel to show that badassery can come cloaked in Givenchy.

Now, despite their somewhat predictable plotlines and borderline cheesiness, this show passes with flying colors when it comes to three F’s:

Fashion, Friendship, and Feminism.

(Like seriously, is that our perfect slogan or is that our perfect slogan?)


The Fashion

Sometimes I have to ask myself: does Scarlet have hallways or runways? With Jane, Kat, and Sutton strutting down them in leather pants and thigh-high boots, I sometimes feel as though I’m in the front row at a fashion show rather than a high-rise Manhattan office building.

I was hooked on The Bold Type as soon as I saw this trio dressed to the nines, holding hands, and screaming into the passing subway train in the opening scene. I was confused, but I was hooked.

J, K & S are bold in their love lives, their careers, and their fashion. And obviously it helps that they don’t exactly have to follow an “office dress code.” I’ll never forget when Sutton walked into work wearing a plunging, form-fitting jumpsuit; it gave me goosebumps (and a heart attack).

When we were putting together these outfits, we constantly asked ourselves if they were “bold enough.” Whether it’s a statement handbag strap, a pair of pinstriped, wide leg pants, or an off-the-shoulder top, you know these three are not going to get beat to the punch when it comes to wearing them first.



The Friendship

The always-have-your-back brand of friendship in this show feels like a breath of fresh air after decades of being fed stereotypes about selfish, backstabbing female friends.

No matter what life throws their way, Jane, Sutton, and Kat always show up for each other.

When Sutton was afraid to take the underpaying assistant’s job as a step towards following her dream of having a career in fashion, Kat offered up her own apartment for her to live at no charge.

When Jane faced her fears and got tested for the BRCA gene mutation, Kat and Sutton dropped everything to come with her and hold her hand, both while she got tested and while she learned her results.

And when Kat started to question her feelings towards Adena and own sexuality, Jane and Sutton helped her accept herself as she was, even if she didn’t fully understand it.

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The Feminism

I could write an entire post about the feminism in this show (and I probably will eventually), but for now I’ll focus on one facet: Jacqueline Carlyle.

Jacqueline is the Editor-In-Chief of Scarlet magazine, and she turns the “Miranda Priestly” character on its head by coupling her authority with compassion and vulnerability, particularly in the season finale.

(I won’t ruin it for you, but it is a must watch).


Women in power are often portrayed as “bitchy” or “unlikable,” but Jacqueline is neither. She knows what she wants, but what sets he apart is that she pays as much attention to the means as she does to the ends. She listens, she apologizes when she makes mistakes, and she welcomes fresh ideas, even if they are not her own.

Jacqueline demonstrates exactly how the ability to empathize is a competitive edge.

I want a boss like Jacqueline. I want to be a boss like Jacqueline. And so, I’ll leave you with one of my favorite quotes from her, which perfectly captures what many of us see as the essence of the female experience:

“I expect you to have adventures. I expect you to fall in love, to get your hearts broken. I expect you to have sex with the wrong people. To have sex with the right people, to make mistakes and make amends, take a leap and make a splash. And I expect you to unleash holy hell on anybody who tries to hold you back.”


Sabrina’s Wearing:

| H&M Dotted Mesh Top | H&M Leather Pants | Zara Gray Flats (similar) |Amazon Velvet Statement Strap Purse |Amazon Birdcage Earrings |

Hannah’s Wearing:

| Goodwill Gray T-Shirt (similar)| Goodwill Pinstriped Wide Leg Pants (similar)| Vince Camuto Strappy Heels (similar) | Target Black Felt Hat | Daisy Chain Layered Necklaces (similar)| Goodwill White Clutch (similar)|



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