Good Fashion Is Meant to Be Shared

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There are two types of people in this world: Those who don’t want anyone to copy their look, and those who want everyone to copy their look.

We can easily say we fit into the second category, but what about you? Let us know in the comments!I’ve seen a lot of other industries starting to share more and more (think AirBNB or Uber), so I asked myself, how could the fashion industry incorporate more sharing as a way to save money and the environment?

It seems wasteful for everyone to build their own fully comprehensive wardrobes with every style and every trend, especially when most of us get tired of looking at the same old clothes day in and day out anyways.

What’s the answer then? Renting clothes instead of purchasing them. To use this type of service, you do have to get over the fact that a lot of other people are going to be wearing not only the same styles as you, but the same exact pieces as you.

You may have heard of Rent the Runway, Le Tote, or AirCloset, which allow you to rent stylish clothing items from their enormous (and amazing!) collections. One quote from a clothing rental company CEO (Satoshi Amanuma of AirCloset) that stuck out to me was:

“I want to offer people, especially busy women who don’t have spare time to buy clothes, more opportunities to encounter new clothes and apparel brands, and to enjoy fashion more.”

By renting clothes, you effectively get a brand new wardrobe every month without having to put much thought or effort into it.

No unwanted clothing gets thrown away because every item gets enjoyed for the first time over and over again.

The only catch? You have to share it.

This could be the next big transition in the fashion industry, and I am excited to see where it leads.

-H

I for one see someone copying me as the ultimate compliment.

I’ve never been one of those people who, if you ask me where I bought something, refused to say because I didn’t want you to have the same purse/boots/whatever as me.

If I love that piece and it brings me joy, I want to share it with other people, so they can experience the same happiness that item has given me.

There are plenty of people out there who do not feel the same, and when I ask them where they bought something, they hesitate to tell me. That’s fine if you feel that way, but for the record, there is plenty of amazing fashion going around, so there is no reason to try to hoard it all to yourself.

You probably noticed that Hannah and I are wearing the same ankle boots in this shoot. A lot of fashionistas would cringe at the thought of wearing the same shoes as someone else for a photoshoot, but we DGAF.

If Hannah finds an amazing pair of earrings, or I find the perfect pair of jogger pants, we actually encourage the other to go out and buy one for themselves.

I truly believe that one of the reasons we are such good friends is because we share this approach to fashion, and I think this mentality is crucial to making it in the fashion industry.